Innovative Practice 2021 on Inclusive Employment and ICT

Inclusive job preparation and placement in the media & entertainment sector

Aims Media is an Indian advisory and consultancy company based in New Delhi that is supporting schools, colleges, and special schools with inclusive learning materials. The Ability Enhancement Multimedia Programme (AEMP) offers a range of courses on the subjects of technology, multimedia, and art, with the aim of placing graduates in the media & entertainment industry. From 2012 to 2020 some 5,000 persons with disabilities have been trained or have undertaken ability tests.

“In the era of a digital world the use of AEMP will go a long way in providing sustainable livelihoods.”

About the practice at a glance
Name of Innovative Practice:Ability Enhancement Multimedia Programme
Organisation:AIMS Media Pvt. Ltd.
Country
of Implementation
India, Bhutan, Oman, United Arab Emirates – Bangalore, Chennai, Hyderabad, Jaipur, Jammu, Kolkata, Lucknow, Mumbai, and New Delhi
Start Year2012
Sub-CategoryA project of the Business Sector

FACTS & FIGURES

  • Approximately 1,500 parents and rehabilitation workers have been trained
  • AEMP is available in nine Indian cities as well as in the United Arab Emirates, Oman, and Bhutan

PROBLEMS TARGETED

The media & entertainment industry in India is huge, with a great many employment opportunities, but they are rarely open to persons with disabilities.

SOLUTION, INNOVATION, AND IMPACT

AEMP´s educational efforts are focussed on the media & entertainment industry, which outsources many tasks to freelancers. It aims to empower people with disabilities to build sustainable and independent livelihoods through a range of vocational programmes that teach digital and creative skills. Trainings are delivered at educational facilities, at one of AEMP’s learning centres, or online.
Students learn to develop their ‘thinking skills’, e.g., by drawing and graphic design. The project also supports and trains parents and professionals, while also offering Multimedia Workstations – a support system to connect with potential employers or clients.

Training is delivered largely to people with intellectual or learning disabilities, but also those with physical disabilities and hearing impairments. AEMP has an in-house team of academics and other experts that design the training programmes. AEMP is geared towards the open labour market, and alumni find jobs in media and IT. From 2017 to 2020, AEMP has partnered with 120 educational organizations and trained more than 100 professionals.

A male student is in front of a computer screen. He is holding a computer mouse in his right hand. On the screen are various forms and graphs. The mouse and keyboard rest on a yellow desk.

A student works at creating a stop-motion animation.

FUNDING, OUTLOOK AND TRANSFERABILITY

AEMP is funded through the profits made selling services to schools and other establishments. The 200 association schools or institutions pay a monthly fee, and students are charged on a monthly or quarterly basis.

In the coming years AEMP is aiming to deliver an art-based therapeutic programme to around 1,800 to 3,000 professionals and students to practice art as a tool for overcoming professional challenges. In addition, the project is working on a touch-screen device that will sync educational content for people with different abilities.

FACTSHEET

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