Innovative Practice 2019 on Independent Living and Political Participation

A programme that creates neurodevelopmental profiles and customized education

Headquartered in Singapore, Mom’s Belief is a social enterprise that offers a home-based therapy and education programme for parents of children with developmental disabilities in India. The service operates on a monthly subscription basis and can also support caregivers and professionals working in the field. Users connect with their assigned child psychologist through video and email to create development goals and individualized education plans. Supporting resources are sent to the client’s home. Mom’s Belief began operating in 2017 and in the first year more than 400 families benefitted from its services.

“We empower mothers to transform the lives of their special needs children because we firmly believe that a mother knows her child best and there’s nothing more powerful than her belief in her child.”

Nitin BindlishFounder & CEO, Mom’s Belief
About the practice at a glance
Name of Innovative Practice:Mom’s Belief
Organisation:Mom’s Belief
Country
of Implementation
India

FACTS & FIGURES

  • The initial team of medical professionals has grown from 10 to more than 200+ members
  • The programme has partnered with two of India’s largest neuroscience institutes, and has supported seven special-needs schools, with an additional eight schools in the pipeline.

PROBLEMS TARGETED

Parents in India often face challenges when it comes to addressing the needs of children with developmental disabilities due to the lack of professional medical services and individualized support.

SOLUTION, INNOVATION, AND IMPACT

A mother and her son at the Mom's Belief Family Picnic.

Mom’s Belief home programme focuses on children with autism spectrum and communication disorders, attention deficit hyperactive disorder, and Down syndrome and learning disabilities. Once a parent has subscribed to the programme, Mom’s Belief assigns a psychologist to the child’s case. After completing a neurodevelopmental profile, the psychologist writes an interpretive report, creates an individualized education plan (IEP), and customizes teaching tools and techniques to support the child’s IEP. The tools are then delivered to the family’s home where parents are trained in weekly one-hour sessions. Training can also be taken at the organization’s research centre or by video call. The programme continues in this way with regular training and monitoring, a new IEP and teaching tools provided each month, and a comprehensive skills assessment every three months.

Since its introduction in July 2017 the programme has provided support to more than 800 families. Additionally, the organization has partnered with a chain of 63 pre-schools and has supported seven special-needs schools to provide Inclusive Education using professional guidance and resources.

FUNDING, OUTLOOK AND TRANSFERABILITY

During the development and start-up phase the programme received $1 million in funding from private donors. Monthly user fees vary, but a typical six-month subscription is $500 per month. The company aims to be self-sustaining in the future.

Over the coming 30 months, Mom’s Belief intends to hire and train more than 600 professionals to support some 10,000 families. Families in the United Arab Emirates, the United Kingdom, and the United States have signed up to the existing Indian version are already using the service despite no marketing in these areas, and plans are underway for formal replication through new clinical teams and adapted country-specific resources.

Partnerships are being established to formally expand Mom’s Belief to Kuwait and the United Arab Emirates, with plans for Oman shortly thereafter, over the next 15 to 18 months. In addition, Bangladesh, Malaysia, Singapore, Sri Lanka, and Viet Nam have also been identified for possible replication.

Child Psychologist Palak demonstrates the Wear Your Emotions teaching tool.

FACTSHEET

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LINKS AND FURTHER READING