Digital Accessibility Maturity Scorecard for companies

Hassell Inclusion, a London-based digital accessibility consultancy, developed the Digital Accessibility Maturity Scorecard in 2020. It enables organizations to assess their digital accessibility performance against nine dimensions based on the principles of the ISO 30071 code.

In 2020 the London-based Hassell Inclusion, a digital accessibility consultancy, created the Digital Accessibility Maturity Scorecard as a tool for companies to assess how well they perform regarding digital accessibility, based on principles of the ISO 30071-1 Code. In a second step, it provides personalized advice on how to improve along nine dimensions, including governance and measurement. From its launch until mid-2021 more than 300 organizations have used the tool.

Problems Targeted

Organizations often focus only on technical requirements of accessibility, ignoring accessibility considerations regarding procurement policies and governance.

Solution, Innovation and Impact

The Digital Accessibility Maturity Scorecard provides a comprehensive self-assessment of an organization’s current level of digital accessibility maturity with the help of a questionnaire. The scorecard looks at digital accessibility across nine dimensions: motivation, responsibility, capability, support, policies and practice, governance, product development, measuring the return of investment, and innovation. These dimensions cover such questions as who in the organization is responsible for making accessibility happen, and how a company uses accessibility to create opportunities for product innovation. The nine dimensions align to the ISO 30071-1 Code of practice for creating accessible ICT products and services, an international process-oriented standard enabling organizations to embed accessibility into their ‘business as usual’ processes. The survey delivers a 20-page personalized report explaining the scores, benefits that would come from improving them, and suggestions for what the organization should concentrate on next. Since its launch in August 2020, more than 300 organizations have used the tool, including multinational companies, national and local governments, universities, and health care facilities, as well as charities and small start-ups.

Funding, Outlook and Transferability

The Digital Accessibility Maturity Scorecard is created and maintained by Hassell Inclusion as a free tool. The business case is to encourage companies that have assessed their current status to use the paid services of Hassell Inclusion, such as auditing or consulting. Over the next few years Hassell Inclusion will extend the scorecard to groups of similar organizations.

Pictures

In this case, the Digital Accessibility Maturity Scorecard shows that the organization still has a long way to go for achieving full digital accessibility

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