An accessibility framework for a global enterprise in healthcare and agriculture

Bayer’s ENABLE framework, 'Enabling All, Excluding None', was co-developed with 70 country BRG leads and people with disabilities. Funded centrally with local rollouts, it added QR codes to ~30 products (2M users), improved 250+ brand websites and upgraded 200 sites.

Bayer is a global enterprise in the fields of healthcare and agriculture, headquartered in Leverkusen. In 2023 the company launched the Enabling All, Excluding None Integrated Enterprise Accessibility Framework to promote accessibility in all areas of business. The framework covers product accessibility (such as accessible QR codes on packaging), digital accessibility (improving more than 15,000 websites), and workplace accessibility. It is being replicated across 70+ markets, aiming to benefit millions of Bayer users and employees.

Problems Targeted

Multinational companies face fragmentation in implementing accessibility across products, customer service, websites, and workplaces.

Solution, Innovation and Impact

On product accessibility, for example, QR codes have been added to around 30 products in the United Kingdom, providing some 2 million adults with visual impairments smartphone access to key information. In digital accessibility, more than 250 brand websites with over 15,000 webpages have been improved. For workplace adaptation, Bayer partnered with Mobility Mojo, an accessibility consultancy firm from Ireland, to assess and upgrade 200 administrative and manufacturing sites. By mid-2025, this has led to the adaptation and specific enhancements in several locations, such as calm zones and safer stairways. The Enabling All framework was developed by ENABLE, one of Bayer’s internal Business Resource Groups (BRGs) and the disability inclusion network within Bayer, in collaboration with 70 country BRG leads and their chapter members, including persons with disabilities. Bayer also cooperates with global disability networks such as Valuable 500, the ILO Global Business and Disability Network, and Disability:IN. In 2024 seven Bayer countries took part in the Disability Index, a benchmarking initiative of Disability:IN (a leading non-profit resource for business disability inclusion worldwide), compared to only one in 2023. In 2025 eight countries participated, and several more are preparing to join in 2026.

Funding, Outlook and Transferability

The ENABLE framework is funded by Bayer’s group operations as a strategic commitment, with local implementations funded by Bayer’s local operating budgets. (#ZeroCall26)

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