Leading football club delivering accessibility and joy for all fans

Atletico Madrid's A stadium for all makes the Metropolitano accessible for fans with disabilities. The club uses tactile tables, audio description, sign language, 500 dedicated seats, accessible ticketing and trained staff. Programs and partnerships (Fundación ONCE, NGOs, UEFA) support inclusion.

Club Atlético de Madrid, one of the most famous football clubs in the world and based in Madrid, runs “a stadium for all” – accessible to all fans regardless of ability, and one that offers everyone the full match experience. Launched in 2017, A Stadium for All has implemented a variety of activities, including audio-description, tactile tables for visually impaired fans, integrated sign language interpretation in customer service, and collaboration with DPOs – all to offer the joy of live football to thousands of fans every year.

Problems Targeted

Fans with disabilities face barriers in stadium access, services, and participation, limiting their full enjoyment of live football.

Solution, Innovation and Impact

Riyadh Air Metropolitano Stadium, the stadium of the football club Atletico Madrid, has developed a comprehensive approach to promote accessibility, involving the club itself, its foundation, and external partner organizations and associations. Innovative technologies include tactile tables and audio description for fans with visual disabilities, sign language support for those with hearing impairments, and dedicated staff. The stadium features almost 500 dedicated seats for fans with disabilities and companions and 20 tactile tables (Touch2see technology) to allow people with visual disabilities to follow the match with both audio-description and tactile real-time feedback. Accessible ticketing, match-day services, and engagement programmes cater to fans with intellectual, physical, and sensory disabilities. A Disabled Supporter Liaison Officer and volunteers assist during the match. Community-focused programmes such as We Love Football and an A-ball wheelchair football team all work to enhance inclusion beyond match-days. Atletico Madrid is also one of the founding teams of the 2017–2018 LaLiga Genuine league, which features football teams of players with intellectual disabilities. In October 2024 the club organized the “most inclusive match of the UEFA Champions League,” the game against Lille, offering also a collaboration programme with Fundación ONCE, one of its main cooperation partners. Inclusive tournaments such as Copa Superación bring together participants from schools nationwide and use sport as a tool for social change.

Funding, Outlook and Transferability

A Stadium for All is funded by the club itself and is also covered by ongoing partnerships with NGOs and the support of related UEFA-projects. (#ZeroCall26)

Pictures

Atlético Madrid is the first soccer club to receive the AccessibleAll Access Champions certification.

Atlético Madrid is the first soccer club to receive the AccessibleAll Access Champions certification.

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