Keywords: India, social business, café, inclusive employment
|Name of Organisation||MITTI Cafe|
|Type of organisation||Social business|
|Funding model||We have cafes in partnerships with corporate and educational institutions who give us the space and the one-time set-up cost as part of their CSR. We only open cafes within institutions with 2000+ people to ensure a captive audience and regular traction. Each cafe becomes operationally sustainable and does not require capital to run it in a month of operations, following the initial set-up cost.|
Impact and growth
Our successes are our stories. Lakshmi cannot hear or speak, single mother of 2 children, only earning member of the family – she is our Assistant manager. In 3 years we went from a dilapidated tin shed, to today having 13 cafes completely managed by PwDs. We have 116 people working in our cafes, and have additionally provided experiential training and placed 318 adults with disability.
As a policy we prefer to hire and nurture PwDs who would find it difficult to get placed anywhere else. Majority of the candidates with disability engaged with Mitti come from low income households, who have dropped out of school or have been homeless. We hire persons with multiple disability. Their work at MITTI helps in bridging the significant gaps that PwDs face towards transitioning into an environment that provides them with a gainful livelihood opportunity along with dignity and self-worth.
Mitti Karuna (Compassion) meals: an initiative taken during Covid-19 in which our employees have been cooking and serving meals to the poor. Half a million meals served in 2 months.
THEORY OF CHANGE
We asked projects to outline their impact model (also called Theory of Change) – their main target groups, the key activities they offer these target groups, and what impact they want to achieve:
|Persons with physical, intellectual and psychiatric disabilities||1. Recruitment of adults with physical, intellectual and psychiatric disability|
2. Training of persons with disabilities in the areas of F&B and Hospitality services along with their soft skills
3. Providing opportunities for growth within the organisation through increased responsibilities and compensation
4. Creating role models for the world and communities leading to changing perceptions about persons with disabilities
|1. Empowerment for persons with disabilities|
2. Inclusion and increased opportunities for employment for persons with disabilities
3. Improving perceptions about disabilities within the communities and family
4. Greater sense of pride and empowerment achieved by our trained PWDs
|Number of adults with physical, intellectual and psychiatric disability trained and employed.|
Income generation through sustainable livelihood opportunities.
Growth in careers: within and outside MITTI Cafe.
Number of Candidates taking positions of responsibilities, increase in salaries, opportunities to work independently and in other organisation.
Case studies that help us capture powerful stories of resilience and inclusion.
|Mitti-Moms Mothers of persons with disabilities||Work with mothers of persons with disabilities by providing them training in health & safety standards, procurement,preparation and packaging of snacks and sweets that are made at their homes. Provide a platform through MITTI Café to sell their savoury and sweet snacks that help compliment their household incomes.Work with them to set-up their own enterprise in their communities by promoting Women Entrepreneurship. Provide direct employment to mothers at Mitti Cafe.They can work with their children.||Since most of our adults with disability come from low income backgrounds, it leads to an overall rise in household income. Through Mitti Moms, post training our mothers of adults with disability can become micro-entrepreneurs or get directly employed in our cafe, where they work with their children. This leads to added work satisfaction and happiness for adults with severe disability or intellectual disability engaged with us. The performance and work productivity is seen to increase in both the mother and child. High levels of confidence observed with economic independence of our employee with disability, along with his mother.||Number of mothers economically empowered through employment and entrepreneurship.|
Satisfaction Survey and performance assessment of mothers and their children with disability working together at our cafes.
Total rise in household income.
|Community||– Serving meals through Mitti Cafe. Every meal enables to generate verabal and non-verbal natural interactions that enables us to sensitise customers|
– Sensitization drives and inclusion workshops in public spaces
– Karuna (Compassion) Meals:Outreach initiative that enables our team of adults with disability to cook and serve the poor and the needy. This helps us create awareness about inclusion to the last mile.The world gets to seethe magic of abilities and empowerment.
|– Change in the disability in perception of the community, leading to an inclusive community and additional socio-economic opportunities for persons with disability .|
– Positive behavioural change in their interactions with PwDs
– Alleviation of Hunger – Every $0.3 raised enables us to feed the economically underprivileged. A part of it goes towards the labor cost of our PwD employee. This enables them to earn with dignity, while being an agent of social impact.
|– Number of meals served through our cafes. We serve thousands of customers every year. In the last 3 years our adults with disability have served over 5 million meals and beverages.Every sale allows us and our customers to engage in natural interactions and demonstrate the potential of our wonderful team.|
– Number of sensitization workshops held, number of participants who attended and survey on the level of awareness that could be generated through the activity based workshops.
– Number of Karuna meals served to the poor and needy. Over 1 million Karuna meals cooked and served by our team during Covid 19. There is perception change about inclusion even in economically underprivileged communities, when our employees go and serve there. Wrong perceptions about disabilities due to a lack of education is changed when they view our team as warriors of change.