The Zero Project partner Light for the World have launched a series of meme-like pictures (e.g. below) for social media that explain their key work areas in an easy and emotional way.
Photos showing people in LftW projects are supplemented with a hashtag #CBR (Community Based Rehabilitation) or #InclusiveEducation and a short explanatory text. The text is superimposed on the image as well as mirrored in social media posts in order to make it accessible to users of screen reader software.
Licht für die Welt – Community bases rehabilitation
Light for the World – Community bases rehabilitation
At the moment, the new format is used on facebook and Twitter in English and German language versions.
The aim is to create a share-friendly format that enables social media friends and followers of LIGHT FOR THE WORLD to explain the organisation’s work in a visually and emotionally accessible manner.
What do you think about using memes as an information-tool? Do you like it?