Keywords: South Africa, deaf, sign language, cafe, social enterprise, training
I Love Coffee
|Name of Organisation||I Love Coffee|
|Type of organisation||Social enterprise|
|Funding model||Fundraising (individual/ corporate/ foundations), Self- financing
Our equipment is funded through Enterprise Development grants or loans and we trade to cover salary, utility and operating expenses. We are a Social Enterprise in the true sense of the word and reinvest all our profits into the growth of the organisation.
Impact and growth
We measure impact in a variety of ways. So alongside hard skills we train soft skills. A barista will be trained how to make coffee but also job readiness. All employees undergo health and safety training, etiquette, customer service and we teach them to have a relationship with money. Aside from work training we provide assistance to medical, legal, banking and social services.
We opened our first cafe in 2016 employing 3 staff. Pre-Covid we operated 4 in-office cafes and 2 public cafes in Cape Town and 4 in-office cafes in Cape Town. During lockdown we completed the construction of our Inclusion Hub which hosts our coffee roastery, central kitchen and training facility. We currently employ 26 staff members of which 80% are Deaf. We have trained in excess of 100 people of which all but 1 was employed pre-Covid.
We have a strict policy that our Deaf staff participate in the upliftment of their own community by tasking them with the recruitment, hiring and training of staff. Deaf people understand their own challenges so in our world only Deaf train Deaf.
Our selected beneficiaries are Deaf black youth who we support by providing funding, training and mentorship. As a service provider we work with corporations who have either CSI or B-BBEE scorecard requirements to meet. By switching coffee suppliers to I Love Coffee we are both able to meet our goals.
THEORY OF CHANGE
We asked projects to outline their impact model (also called Theory of Change) – their main target groups, the key activities they offer these target groups, and what impact they want to achieve:
|Unemployed Deaf youth||Barista and hospitality training||Job readiness, work experience, life skill training and career path development||Our primary KPIs are number of trainees and employment numbers both inside our organisation as well as outside it. These numbers are reported quarterly to our impact investors|
|Deaf middle management||Accredited training in facilitation, trainer development and management training||Providing career paths within our organisation to employees that we have identified to be promoted to middle management||This is measured by the number of staff complete the accredited facilitator training|