Keywords: Pakistan, mobile app, sign language, deaf
|Name of Organisation||DeafTawk|
|Type of organisation||Start-up company|
|Pakistan and Singapore|
|Funding model||Business model is comprised of both B2B as well as B2C. For B2B, DeafTawk offers software as a service on a monthly subscription. For B2C DeafTawk offers interpretation services on demand and taking a gross margin of 40% by connecting deaf users with interpreters.|
Impact and growth
In 2 years of service, 70,000 hours of interpretation services have been rendered to 14,600 users in Pakistan and Singapore. More than 500 deaf users got jobs by using our services. 79 deaf users have been enrolled at higher education level, and on daily basis 24 to 28 users are facilitated at hospitals. DeafTawk provides direct job opportunities to more than 760 interpreters.
DeafTawk was piloted in one city of Pakistan, with a small number of interpreters. After expanding its services fully in Pakistan, DeafTawk has also launched its services in Singapore market. Deaftawk envisions to be the Google Translate for half a billion deaf people across the globe. DeafTawk aims to expand its services further in the Asian market initially.
Our value proposition is 24/7 availability, affordable for all economical backgrounds of users, and accessible in just one click. DeafTawk is also developing datasets for machine learning and AI sign language bot.
DeafTawk support 3-4 communities directly or indirectly. Primary users are Deaf Community but due to earning opportunities sign language interpreters are also getting benefits through this service, and encourage others to join this profession. DeafTawk also support businesses and educational institutes and hospitals to make their services accessible for deaf community.
THEORY OF CHANGE
We asked projects to outline their impact model (also called Theory of Change) – their main target groups, the key activities they offer these target groups, and what impact they want to achieve:
|Deaf Community||Marketing and awareness drive through digital platforms—onboarding of deaf users providing 24/7 access to certified interpreters in just one click away.||Empowerment of the deaf community so that they can take full and effective participation in society.||16400 users|
|Sign Language Interpreters||Online training for sign language for using technology and providing digital services||Creating an industry for sign language interpreters for their better livelihood and economic empowerment.||Onboarded +960 interpreters|
|Hospitals and educational institutes||Development of B2B partnerships by providing tools to make their services inclusive for deaf community. Increase in customer value.||Developing products and services accessible and inclusive for deaf community in order to have barrier-free interaction in the society.||Developed partnerships with corporate and public institutes to service the deaf community.|