Innovative Practices 2013 on Employment

Anti-stigma campaign

Hjärnkoll is a national anti-stigma campaign in Sweden run by 200 ambassadors – people with their own experience of psychosocial health problems.

About the practice at a glance
Name of Innovative Practice:Anti-stigma campaign
Organisation:Handisam & NSPH/Hjärnkoll
Country
of origin
Sweden

DATES & FIGURES

The effects of the first two years of the campaign have been evaluated and results shows that it is possible to change negative attitudes and behaviour. For example:

–      Every second person who did not want to have a person with a psychosocial health problem as a neighbour has changed his/her opinion.

–      Every third person who, in 2009, was concerned that people with psychosocial health conditions lived in their neighbourhood is now more positive.

–      Every sixth person who did not want to have a person with a psychosocial health condition as a neighbour has changed his/her opinion.

The effect of the Swedish campaign is evaluated by a network of Swedish researchers, Centre for Evidence-based Psychosocial Interventions for people with severe psychosocial health problems (CEPI). http://www.cepi.nu/

PROJECT

An initiative of the Swedish Agency for Disability Coordination (Handisam) and the National Collaboration for Mental Health (NSPH), the key activities of the campaign are directed towards media and training for special targeted groups, such as employers, healthcare staff and police.

The campaign is run by a large network of people with their own experiences of psychosocial health problems. They are the spokespersons of the campaign. It is not a campaign about persons with psychosocial health problems as they themselves give voice to the campaign.

The campaign is part of a government-sponsored scheme to increase quality in the psychiatric care and social services for people with psychosocial health conditions in Sweden.

IMPLEMENTATION IN THE FOLLOWING COUNTRIES

Sweden. Experiences have been shared with other national anti-stigma campaigns, for example Time to Change in the UK, See Me in Scotland and One of Us in Denmark. The results of the campaign were also discussed at an international conference in Canada.

FURTHER INFORMATION AND READING
CONTACT

Rickard Bracken
Swedish Agency for Disability Coordination
Arenavägen 63, SE-121 77 Johanneshov, Sweden
Phone: +46 8 709277981
Email: rickard@handisam.se

Click here to add your own text